Wednesday, August 6, 2008

Eva Mendes Calvin Klein Ad Shear Genius!












The Calvin Klein ad featuring a naked, but strategically covered, Eva Mendes rolling around on a bed was banned in the U.S. because of a nipple slip. The entire ad for Secret Obsession is only 30 seconds long but the nip slip was long enough for the U.S. to say no way. This is marketing at its best. Calvin Klein knew the ad wouldn't fly in the U.S., but they also knew the slip up would get people talking and searching the net for the ad. That ads up to big bucks for Calvin Klein, I wanted to order several bottles after watching that hot and steamy ad. If you haven't seen the ad you have to check it out on youtube. Eva Mendes is one hot piece isn't she, WOW, and I mean that in a good way.

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